For at least 4 centuries, the history of jewelry and that of the capital of luxury have been linked. Indeed, this know-how developed in Paris and, even today, many players keep it alive by offering jewels that every chic, modern Parisian should wear. Before discovering some of these designers, let's take a quick look back.
Place Vendôme, the world symbol of luxury jewelry, illustrates Paris' place in this activity, which began 2 centuries earlier with the 1st trade between France and Asia. Imported gems aroused admiration and covetousness, and the idea of using these precious stones as ornamental objects emerged.
Before turning to a few contemporary jewelry sites, let's look at the history of this sector in 3 key stages:
In this cradle of jewelry, several players continue the tradition, such as Zag Bijoux boutiques.
Since its launch in 2010, this pioneering brand of high-quality costume jewelry has focused on natural stones, which its workshops meticulously hand-cut into unique, versatile pieces. Her Parisian designer sees bracelets, necklaces, rings and earrings as elements to be worn like a second skin. She uses 316L steel, a nickel-free alloy that is hypoallergenic, stainless, robust and durable.
Always in a modern, elegant style, Zag Bijoux's range is inspired by women from all over the world and, with its varied materials, stones and colors, accompanies Parisian women (but not only) through life and according to their desires.
Perfect: quality, choice, durability, delivery, everything is impeccable.
Another Parisian brand illustrating jewelry's constant adaptation to the times is Paulette à bicyclette, whose atelier-boutique is located in the 11th arrondissement.
What's been the brand's approach since its creation in 2014? To use ethical gold, i.e. gold of traced origin (right from the mine), respectful of the environment (absence of chemical agents) and fair (extraction carried out without children and by properly paid employees).
The 1st French independent jeweler to receive the "Fairmined" label uses this ethic gold for wedding rings and engagement rings.
Another distinctive feature of the brand whose name pays homage to the Yves Montant song: customization. Shape, width, texture, metal color...
In addition to being ethical, this French designer's jewelry is unique.
The list of Parisian jewelry designers is too long to mention them all, but if you want to encourage this precious craft without sacrificing to fashion, you can also favor brands like Désirée Schmidt Paris, which, in the 12th arrondissement, makes jewelry inspired by art nouveau, or Stalactite Paris and its 100% "made in Montmartre" production.
And yes, it's only a short step from Place Vendôme to the artistic bohemia district... as a jeweler.
Valérie from Comme des Français
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Crédit photo (products images) : Zag Bijoux
