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Good food, organic food... and convenience

Taking a long lunch break on a terrace, filling the fridge with frozen food or gobbling up a sandwich on the street: this is how Parisians' eating habits are generally perceived. And yet, as in the rest of France, eating at the office, going home to eat or cooking dishes based on market-fresh produce are also widespread practices among Parisians.

Figures far from stereotypes

The Netflix series “Emily in Paris” really depicts a daily life that is far removed from the real life of the inhabitants of the capital and, more broadly, of the Île-de-France region. For while the region abounds in cafés, brasseries, restaurants and bakeries, the meals eaten here are pretty much the same as those eaten by the French as a whole:

  • 25% of working people in the region eat lunch at home, and 1 in 4 in Paris prefers to go home at midday.
  • Lunching on company premises is also usual and the meal is generally made from leftovers or home-cooked dishes prepared the day before (25% on average in the capital, 64% in the inner suburbs). The aim is to both saving money and avoiding ready-made meals deemed less healthy.
  • In the land of gastronomy and in its capital, eating well is indeed central, and to this end many favor local products (33% buy them at least once a month) and short distribution channels (75% shop at markets).
  • And while residents of the French capital also prefer specialized craftsmen (88%), online shopping in Paris, as in the rest of the country, is booming: by 2024, 60% of French people had already had their groceries delivered to their homes, and 42% their meals.

Good food, organic food... and convenience

There is, however, one difference between the inhabitants of the provinces and those of the Paris region: the relationship with organic food.

  • In 2019, 80% of people living in the Paris region consumed organic food (up from 40% in 2007): almost double the figure for the rest of the French population.
  • Their main motivation (57%)? The taste of local, pesticide-free produce.
  • Paradoxically, Parisians are also adept at home delivery (27% vs. only 15% in other regions) and, when ordering, pizzas, sandwiches and ready-to-eat dishes, often accompanied by soft drinks, are very popular. Homes equipped with small kitchens, sometimes staggered working hours, a rich cultural offering that encourages people to go out more during the week... all factors that surely explain the success of this practice, even if, like their regional counterparts, Parisians in the broadest sense of the term like to eat healthily and cook.

The solution

While the Grand Frais brand is well established in the provinces, it remains relatively unknown in the Ile-de-France region, where supermarkets are much less developed, mainly due to the limited space available. Fortunately, if they can't go there to do their shopping, Parisians can enjoy products renowned for their freshness and taste right in their own homes!

The monmarche.fr website delivers the produce of 700 French producers (market gardeners, butchers, delicatessens, caterers, grocers, creameries, fishmongers, etc.) 7 days a week, in less than 24 hours. In all, this represents over 2,000 fresh products from which to prepare tasty meals, saving time on shopping while staying at home.

The site also offers recipes to help you renew your pleasures while respecting the seasonal nature of products: ideal for reconciling organic, gourmet and comfort food.