Green teas, black teas, flavored teas, herbal teas, wellness infusions... The tea market in France is adapting to the tastes and expectations of quality and well-being of a population that, while still preferring coffee, is increasingly incorporating tea into its daily life. In 25 years, consumption has tripled, and in 2024, 66% of French households bought tea (loose, in bags, in reusable and collectible containers).
The proliferation of brands and the boom in tea rooms are further proof of the popularity of this beverage, which, as a supreme asset, fits perfectly with two of the pillars of the French art of living:
- Elegant conviviality: cozy settings, porcelain cups, sweet treats to accompany the tea. In France, tea time is an opportunity to enjoy a moment of calm amid the hustle and bustle of modern life or, as in the literary salons of the 19th century where it was already very popular, to share thoughts in good company.