These characters that our eye likes to linger on are actually two drama students. He, with Yves Montand's false airs, is called Jacques Carteaud; she, looking like Piaf, is called Françoise Delbart.
Met by Doisneau in a Parisian café, he photographed them as part of a series on the theme of love in Paris in the spring for Life magazine. When the report was finished, the photograph was immediately published and... forgotten! When you open the magazine, you find it lost in the layout alongside the Baiser du Pont-Neuf or the Leek Lovers.
Its triumph came only in the mid-1980s with its marketing in posters, postcards, advertisements, and even puzzles and shower curtains!