Today, there are many derivatives of this product such as chilli chocolate or chilli jelly. Since 2000, it benefits from an advantageous AOC classification, its production area extending over nearly 10 communes. However, if the Espelette chilli pepper has become so emblematic it is also, and perhaps above all, thanks to all the traditions that surround it!
From September onwards, incredible garlands of red chilli pepper invade the facades and balconies of most Espelette houses and restaurants, attracting many tourists. Every year the "Chilli Festival" is organised in October. These festivities honour the cultivation of chilli peppers, local traditions and gastronomy. They bring together nearly 20,000 people who come to enjoy a particularly joyful festive moment organised by the Confrérie du Piment (chilli brotherhood). An event taking, each year, more and more importance!