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A booming sector

Responding to consumers' environmental and economic concerns, while enabling them to buy quality products: that's the challenge facing the second-hand luxury market. A sector in full expansion, dynamized, for the last 10 years, by the brand Monogram Paris (foulard, marmalade, ready to wear).

From a solidarity-based approach to a multi-billion market

While platforms such as Vinted and Leboncoin have popularized the resale of unwanted products, the idea of prolonging their life by not throwing them away originated with associations such as Emmaüs.


An initial circular economy logic that the fashion sector has progressively integrated to the point where today the second-hand luxury goods market in France represents:

  • More than 6 billion euros by 2022 (and 15.6 billion euros in Europe).
     
  • Average annual growth of between 10% and 15% over the next 10 years.
     
  • 91% of French people have already been won over (75% of the under-35s are even regular consumers).

Among these buyers' main motivations are:

  • Value for money: less expensive than new but still of high quality, luxury products are becoming more affordable. A particularly important criterion in times of inflation.
     
  • Ecology: reducing the demand for new products reduces their production and therefore the associated carbon footprint. Buying existing clothes or accessories also limits waste and encourages sustainability.
     
  • Transparency: increasingly aware of greenwashing practices, young buyers (led by Generation Z and millennials) prefer transparent initiatives and, for authenticity, specialized platforms.

Renew your wardrobe without feeling guilty

Making the luxury market accessible to as many people as possible: this is the vocation behind the creation of Monogram Paris in 2015.

In not even 10 years, the brand has become a benchmark in the French second-hand sector, offering designer bags, jewelry or clothing (Louis Vuitton, Balenciaga, Gucci, Chanel, Yves Saint Laurent...) at attractive prices.

Second-hand Hermès scarves are offered, to name just one of the most sought-after products.

In a fashion industry known to be one of the most polluting in the world, the commitment of Beverly Sonego (founder and ambassador of this French success story) to consumption that is more qualitative than quantitative also takes on its full meaning.

And speaking of quality, nothing is left to chance at Monogram Paris:

  • Experts source and select the very best in vintage and luxury goods from around the world: materials, stitching, labels and even clasps from the latest It bag or highly prized collector's items are sifted through to foil the subterfuge of counterfeiters.
     
  • All brand-name pieces are then authenticated by specialized teams and their tools (diamond detector, touchstone, specific software...).
     
  • Finally, particular care is taken to ensure the transparency of the products sold, with a certificate of expertise and detailed information provided for each one.

These commitments have attracted a large fashion community who also appreciate the fashion advice given by the brand on its website or in its Paris showroom (avenue Victor Hugo in the 16th arrondissement). Loyal aficionados who now wait daily for the hand-picked selection from this pioneering company in the second-hand market in the land of luxury.

To buy new nuggets without breaking the bank and while protecting the planet, visit the Monogram Paris website.
 

Valérie from Comme des Français

 

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