Originally from Beauvais, the couturier opened his 1st perfume factory in this prefecture of the Oise department in 1968. Never relocated, it was reinforced by a 2nd production site in Aisne in 1995, in particular to meet global demand for the brand's flagship product.
Since its launch in 1974, 5 years after the development of a men's fashion line of the same name, this men's fragrance has always been appreciated for its unique scent of patchouli, vetiver and Russian leather.
In recent years, various variants of this original scent have been offered, with advertising ambassadors who always combine elegance and virility, such as American musician Benjamin Clementine for Gentlemen Society, or Australian actor Simon Baker for Gentlemen Only.