This art of style has its roots in French history and culture: from the court of Versailles, where the idea of “good taste” was born, to modern icons such as Coco Chanel or Inès de La Fressange, who reinvented French style by infusing it with freedom and restraint.
For women, this translates into discreet makeup, a deceptively casual hairstyle, and a signature perfume that is recognizable without being overpowering. In terms of clothing, it means a timeless striped shirt, perfectly cut raw denim jeans, a fitted blazer, or the little black dress, the ultimate symbol of understated, confident style.
For men, French chic is all about precision: well-fitting clothes, fine fabrics—wool, linen, cashmere—and a sense of style that favors authenticity over ostentation. Because true chic is about reflecting personality, not following a code.
