The king of beer
The Goudale brewery is one of the three beer production sites in the region that are managed by the same CEO: André Pecqueur. Over 70 years old, this tireless "King of Beer", a native of the region, has only one motto: "As long as the customers and the work are there, we go". The work here never seems to stop. It starts in these two huge vats that we discover on our arrival. In each one, a different preparation: one for grain and water, the other for malt and water.
Behind the tanks, from the window we can see an area in construction. An extension to the brewery is under way, it will be finished in October 2018 and will enable the brewery to produce 2 million hectolitres of additional beer. To achieve this, André Pecqueur didn't hesitate to invest 45 million euros, in addition to the 80 million euros that were needed to build the Goudale brewery, that now employs 100 people.