Founded in 2014 by Christelle Merter, the Gentle Factory is a Nordic company that offers clothing 100% made in France. Located in Roubaix, an emblematic city of the textile industry, the company has helped to revitalize the once-disaster sector of the region, creating a circular and eco-responsible fashion brand.
It starts in 2012 with a sweater made from old recycled jeans. From 2014, the Gentle Factory launched several capsule collections in collaboration with brands such as Jules, Brice or Bizzbee and won several awards such as the eco-design trophy of the Hauts-de-France region and the ESSEC trophy for a responsible offer.
In 2016, Gentle Factory launched its e-shop and its first capsule collection for women. The brand, which was part of the Happychic group, became independent in 2019 and now employs 15 people.
You can find their clothes on their website or at independent retailers like "Front de Mode" in Paris or "Les Curieux" in Lyon.
The Gentle Factory advocates simplicity, quality and responsibility while highlighting the know-how of local and committed producers.In an eco-responsible approach, the company favors short circuit work and uses natural materials, carefully chosen to limit the environmental impact, such as French linen and organic cotton.
It also allows to donate or resell its clothes via its website. In partnership with Le Relais, used clothes are collected, sorted and then used according to their condition: 60% are reused, 30% recycled and the rest is incinerated to produce energy. The brand does not neglect the details either, since the labels are printed on a recyclable support and the buttons are made in a sustainable way.
The Gentle Factory, a pioneer in the responsible fashion market, has succeeded in offering made in France at affordable prices.
Find out more about La Gentle Factory.
Jessica from Comme des Français
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